Multidisciplinary designer, illustrator
and book cover lover!

SOFUBI Magazine



Sofubi (ソフビ) or Sofvi is a portmanteau word used to describe toys made from
soft vinyl (sofuto biniru) usually depicting kaiju, mascots and original character.


Sofubi Magazine came from my love of Designer toys and the design processes behind them. The First Issue July 2021, acts as an introduction to Sofubi and Designer Toys. Featuring a Sofubi timeline, articles on the validity of Designer Toys as Art, An interview with Norwich Toy Designer ‘Grum Reapur’ (Brad Humble) and a monthly Sofubi showcase.